• I believe the most impactful design leaders are the ones who foster creativity, cultivate resonance, and push for depth—not just in the work they create, but in the teams they manage.

  • I see my role as creating the conditions for clarity and intuition to thrive—where people feel empowered to think expansively, challenge assumptions, and shape design solutions that feel natural, human, and necessary.

  • I run design teams that put great stuff in the world.

Design the System that Designs the Solutions

I focus on creating the conditions where collaboration thrives, people do their best work, and the results speak for themselves—empowered teams internally and engaged customers externally.

You know a team is operating at its best when others take notice—when speed, quality, and collaboration feel effortless, like true partnership. Strong partnerships drive high impact.

Three Foundations of Impactful Design Teams

  • Impact Through Others

    The leadership foundation is about being an effective manager. Effective managers are invested in developing the team’s ability to make good judgment calls about details that affect customer perceptions.

    Inspire + Coach + Mentor

  • Impact Through UX Outcomes

    The strategy foundation is about interrogating the present and imagining the future while keeping everyone aligned on the experience that will win in the market—useful, usable, and desirable UX.

    Vision + Goals + Planning

  • Impact Through Quality

    The execution foundation is about knowing customers' needs and executing designs that drive business impact. Execution leadership empowers teams to determine what to do and how to do it well.

    Methods + Sensibilities + Standards

Experience

I’ve led design at startups and scaling companies, shaping teams, products, and strategies that drive meaningful change. This section highlights key roles where I built, transformed, and elevated design to create lasting impact.

Laurel.ai

AI timekeeping platform that helps firms increase profit while making timekeepers happier.

  • I’m currently working with Laurel to help redesign their core timekeeping UX, build a scalable product design playbook, and coach talent across the organization—including leadership, designers, PMs, engineers, and customer experience. I’m also contributing to a new 0-1 data product.

    • A core UX that now scales to support 10x WAU growth.

    • A clearer, more confident strategy for a new data product.

    • A design workflow that streamlines and accelerates product development.

AngelList
Talent

Connecting startups with top tech talent through transparent job postings and direct founder access.

  • Led design, product, and product marketing, scaling teams and expanding capabilities with key freelance talent. Strengthened product development, drove leadership alignment, and played a key role in the rebrand from AngelList to Wellfound.

    • A tighter product development process. 

    • A higher functioning leadership team. 

    • A deeper commitment to serving under-represented users.

Teachers
Pay Teachers

The go-to marketplace for PreK-12 educators to buy, sell, and share classroom resources.

  • Built and scaled the design team from 1 to 12 across Product Design, Brand Design, UX Research, and Systems Design. Led design through TPT’s evolution from a teacher-to-teacher marketplace into an enterprise platform for schools and a digital content hub for educators and students.

    • A design team that grew from a single contributor to a 12-person, multi-discipline org.

    • A marketplace that evolved into an enterprise product and digital content hub.

    • A startup that adapted its design processes to scale with business growth.

15Five

The system of action for HR leaders to drive change.

  • Led design at 15Five, a talent management platform focused on manager effectiveness. In a short but impactful tenure, I transformed team engagement, partnered on company strategy, and operationalized user research to drive better decision-making.

    • A design team engagement score that jumped 60% from 20% to 80%

    • A company strategy shaped through direct collaboration with the CEO and COO.

    • A 15Five first-of-its-kind, cross-functional user research program embedded in product development.

Fundera

Trusted marketplace helping small business owners find safe, reliable financing.

  • Led design initiatives during a pivotal year, transitioning Fundera from a sales-driven to a product-led, customer-centric organization. Mentored managers across all functions, fostering a culture of collaboration and innovation. Contributed to the successful acquisition by NerdWallet in 2022.

    • A sales-led organization transformed into a product-led, customer-centric team.

    • People managers across all functions developed into effective leaders.

    • Customer NPS satisfaction scores increased from 40% to 75%.

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