Why

I believe the most effective way to unlock impact is by creating the conditions that enable high-performing designers: Velocity, Quality, Vision, Belonging, and Joy.

Diagram of Simon Sinek's "start with why" concept

I believe the most effective way to unlock impact is by creating the conditions that enable high-performing designers: Velocity, Quality, Vision, Belonging, and Joy.

Impact Foundations

At a high level, I see my role as a design leader as designing the system that designs the solutions. There's nothing better than enabling a collaborative environment where people feel healthy, happy, heard, and hungry. And then seeing how those conditions result in empowered teams internally and engaged customers externally.

Drawing of three labeled pillars: 1) Design Leadership, 2) Design Strategy, and 3) Design Execution

Foundation Breakdown

Design leadership = Impact through others
The leadership foundation is all about being an effective manager.

  • Inspire - Vision to push people forward

  • Coach - Chops to make people better

  • Mentor - Care for peoples’ growth

Design strategy = Impact through UX outcomes
The strategy foundation is all about interrogating the present and imagining the future while keeping everyone aligned on an experience that will win in the market (i.e., useful, usable, and desirable).

  • Experience strategy - Customer-oriented winning Northstars

  • Team structure - Well-designed and organized design team

  • Success clarity - Quality of work made by people with character

Design execution = Impact through effective delivery
The execution foundation is all about knowing what customers need and designing solutions for them that drive business impact.

  • Process - Enabling people to work effectively

  • Systems - Consistent and predictable customer experience

  • Standards - Clarity on what good looks like

 

Personal Leadership Style

TLDR

  • I want to win.

  • I want to collaborate with smart people.

  • I want to push the limits of growth wherever I am.

I cherish collaboration. I believe 1+1=3. And I know in my soul that leveraging differences leads to remarkable achievements. So I am known for fostering curious, inclusive environments, weaving together diverse perspectives emphasizing mutual respect and cooperation. I can do this because I’m approachable, helpful, and honest. I’m an unrelenting optimist and can generate vibrant enthusiasm.

My core differentiator as a design leader is my bias for action and my penchant for swift progress. I tackle obstacles head-on. I incorporate rapid change into my practice.